Candela Mamajuana

At Hi! Estudio, we crafted the art direction and photography for Candela Run, the ultimate expression of Mamajuana: the legendary botanical rum of the Dominican Republic.

A smooth blend of fine Dominican rum, natural spices, and honey.

Our creative direction focused on highlighting the product’s unique characteristics, building a powerful visual narrative that authentically connects with its essence. Inspired by the jungle and the vibrant soul of the Dominican Republic, we created a series of elements that coexist naturally with the product, positioning it as a contemporary icon of its cultural roots.

Full Design project by: Quaker City Mercantile. Steve Grasse, Nick Apice, Monique Ebbecke www.instagram.com/qcmercantile/