Laundry Sauce

Clean has never smelled so good.

Laundry Sauce is an elevated, sexy, scentual, fun and playful approach to laundry. This case study represents 3 years of collaboration. After having done the logo design and the first sample packaging; the company contracted me to expand the product line.

I developed a cohesive packaging system that was subsequently applied to six different scents and eight product types, including laundry pods, dryer sheets, dryer balls, fabric softener, scent boosters, perfumes, and candles.

Storytelling by color

Each scent is represented by a distinct color, the package design was inspired by the periodic table, showcasing the scent profiles and lifts up the aesthetics in the laundry room.

The package designs are enriched by various print techniques such as hotstamping and metal foiling. These applications support the aimed luxury look for the brand.