Milo Yogurt

TASK

To create a yogurt packaging that should be attractive, convenient, and functional, as well as evoke associations with tenderness and natural ingredients. The product should look natural and healthy, ideal for the whole family. We want the packaging to be bright, but at the same time look elegant and fresh. It is important to use pleasant pastel shades and images that are associated with dairy products.

SOLUTION

We have created a modern and expressive design that brings the product closer to the consumer and conveys the brand’s character through a light, friendly visual presentation. It reflects the naturalness of the product and current trends in packaging. The character illustration creates an emotional accent and enhances brand recognition. Accent typography adds character and makes the packaging stand out on the shelf, distinguishing the product from its competitors.

A conceptual project designed under the mentorship of Alice Macarova. Graphic designer Daria Tikhomirova