AYUNA | FUNCTIONAL TEA

THE TASK: to develop a packaging design for a premium line of functional tea blends that combine wellness, ritual, and natural ingredients.

We should create a cohesive visual system for the entire product line, emphasize premium, minimal, and modern aesthetics. The product itself represents a modern approach to self-care, where each tea blend delivers not only refined taste and aroma but also specific functional benefits. The concept is built around mindfulness and everyday rituals.

TARGET AUDIENCE: health-conscious consumers who prefer natural, functional beverages and value quality, aesthetics, and mindful consumption.

PRODUCT LINE: the packaging system should support three SKUs: ‘Balance Lavender Blend’, ‘Energy Matcha Boost’, and ‘Beauty Herbal Glow’.