PLANTOPIA Planting Kit

The visual identity of Plantopia was created for children and their parents who are interested in gardening. The logo features playful, organic shapes that bring the feeling of nature closer to kids. The initial “P” resembles a leaf, symbolizing the brand’s focus on sustainability and growth. I used natural shades of green and yellow to evoke freshness and calmness. The identity also includes three illustrated mascots—a bee, a worm, and a snail—designed to capture children’s attention and create a friendly, inviting look.