MON – Mooncake assortment

During the packaging design process, I aimed for a balance between function and visual storytelling, which led me to choose a sliding drawer box construction. This structural solution protects the mooncakes during transport, while immediately revealing the distinctive, ornamental floral patterns of the mooncakes the moment the box is opened.

The graphic concept is centered around the product itself: the mooncake appears as the moon itself, surrounded by clouds created in the brand’s illustration style. The storytelling is completed by an easter egg- the hidden figure of a small rabbit, which is one of the most important cultural symbols of the Mid-Autumn Festival.

Both the outer sleeve and the inner tray are monochrome, printed in a single colour. This decision ensures maximum cost-efficiency during production, while providing a clean background that allows the unique texture and shape of the sweets to stand out.