Guangdetang Herbal Hair Care

Brand: Guangdetang

Design Agency: 宏洛图HONGLT Brand Design

Service Scope: Brand strategy, brand storytelling, logo identity design, full VI visual system construction, product packaging design, scene visual customization

Brand Orientation: Modern Oriental herbal hair care that inherits ancient Chinese herbal medicine wisdom and integrates contemporary bio-technology

Core Concept: Inherit ancient herbal formulas, empower with modern technology, and reshape Oriental hair care aesthetics

01 Project Overview

Rooted in the time-honored traditional Chinese herbal medicine culture, Guangdetang boasts century-old ancestral herbal hair care formulas and profound medical heritage. It is a professional scalp and hair care brand that perfectly combines ancient herbal conditioning wisdom with modern biomedical technology.

This full-case brand design by Honglu Tu takes inheriting ancient herbal recipes, integrating modern scientific research, and shaping Oriental hair care aesthetics as the core creative clue. We have built a closed-loop brand system covering brand origin culture, value concept, logo identification, product packaging and full-scene visual landing. The design realizes the modern commercial expression of traditional Chinese medicine culture, transforming the intangible ancient herbal hair care essence into a visualized, market-oriented and standardized brand image, and creating a differentiated Oriental herbal hair care brand in the homogeneous daily chemical track.

02 Brand Strategy & Value System

Brand Origin & Story

Inheriting a century-old medical family heritage, Guangdetang has long been committed to the clinical research of herbal ingredients in skin and hair care. The brand was born from the in-depth exploration of the natural repairing and nourishing efficacy of precious Chinese herbal medicines on scalp and hair.

Drawing on the aesthetic concept of ancient Chinese hair culture and classic TCM literature, we take traditional medicine cabinets, original herbal materials and ancient processing techniques as creative elements