San Capri

San Capri is a botanical iced tea brand inspired by wild blooms, sun-soaked days, and the beauty of keeping things a little unexpected.

The visual identity brings a playful, expressive personality to the category through bold typography, hand-drawn botanical illustrations, and a vibrant palette of pinks, burgundy, and warm neutrals. Each flavour is given its own floral character, creating a collection that feels distinctive while remaining cohesive.

The packaging pairs a sculptural bottle with illustrated labels that make the botanicals the hero. Supporting applications extend the identity into a playful summer world, from posters and printed collateral to relaxed picnic-inspired scenes.

Curator’s Insight

The clearest design decision here is the flavor system built entirely through illustration rather than color-blocking alone. Each botanical (hibiscus, lavender, daisy) is drawn as its own linear composition, stem and petals rendered in flat, overlapping tones of a single hue family. That constraint (one flower, one palette, one gesture) is what keeps a genuinely varied product range from splintering into unrelated bottles on a shelf.

The bubble-lettered wordmark does a lot of quiet work too. Its rounded, slightly inflated forms echo the ball-shaped bottle closure, so the logotype and the glass silhouette end up speaking the same visual language even though one is typographic and the other structural. That kind of cross-referencing between 2D mark and 3D form is easy to skip and hard to unsee once it’s there.

Worth noting as well is the restraint in the copywriting: the lowercase, faux-typo tagline treatment (“a little wild, alot refreshing”) signals informality without tipping into gimmick, since it appears only once per label rather than repeating the joke across every panel.