Kamakura- Ceremonial Matcha

Kamakura was created around a simple idea:

Everyday rituals can give us somewhere to pause.

Inspired by kumo, the Japanese cloud, the identity brings together soft forms, earthy materials, and a sense of movement, creating a matcha experience that feels as calm as it is intentional.

The sun-and-cloud logomark represents the meeting of warmth and movement: a still sun framed by drifting clouds, capturing the quiet balance between grounding yourself and letting the moment flow.

Whisk. Breathe. Begin again.

Float through the ritual.

In collaboration with @faouzia.design

Curator’s Insight

Calm is hard to package without going flat, and Kamakura keeps it alive through material contrast. On the jar, the split wordmark is raised in glossy cream ink against a matte, fibrous green paper, so the sun dot reads like a bead of liquid resting on stone. The clouds stay tonal and are outlined with a stitched line, present but never louder than the name. The gift box applies the same logic at scale: a frosted window softens the whisk, jar and bowl into silhouettes, while the oversized wordmark and scattered kanji float above them like mist. In both formats, finish does the storytelling instead of added illustration. When a concept is about stillness, let texture carry the metaphor so the layout can stay quiet.