The Resonance of the Soul: The Woman of Air
65 BPM was created for PRINT STGO 2026 as the feminine counterpart to 128 BPM (2024). This gin embraces slow blues—a slower, deeply emotional, and introspective subgenre—drawing inspiration from the music and instrumentation of jazz musician Andrea Motis.
The concept pays tribute to wind instruments: the metal that amplifies breath and transforms the air within into a sound capable of crossing silence, giving voice to the most subtle emotions.
Its visual universe brings together the hand-drawn illustrations of Argentine artist Juan Bassani with the botanical collage work of Eliza Cueto. The packaging highlights the hibiscus flower—which gives the spirit its pink hue and complements its 15 botanicals—surrounded by hummingbirds. The birds and wings serve as the visual thread connecting both artists.
The project completes its sensory experience with an original musical composition by Chilean trumpeter Alejandro Pino.
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Curator’s Insight
The hard part of a pink gin is that the liquid already supplies the loudest colour, so the label has to be quiet enough not to compete with it. Here a pale sage field does that job, and the energy comes from texture instead of hue. The engraved figure’s foil-stamped dress catches light, the pink numerals are embossed rather than printed, and the torn newsprint behind her reads as a wing silhouette. The herbarium specimen tags in the artwork add a second, scientific voice that keeps all that florals-and-brass drama from feeling sweet. On the box, the oversized numerals are debossed in the same green as the ground, so the branding stays present but never shouts.
