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Herbaria Bitter is born from a deep respect for the rural wisdom of Latin America. The project pays tribute to the guardians of ancestral medicine through five figures from across the continent: María Sabina (Mexico), Pachita (Mexico), Juana Miranda (Ecuador), Olivia Arévalo (Peru), and Zica Pires (Brazil).

Its profile brings together 37 botanicals, processed using two techniques: cold maceration for citrus fruits, spices, fruits, and native woods such as guayacán and palo negro; and pre-infusion for gentian, rhubarb, wormwood, and elderflower.

Based on continental research, the design integrates a botanical and cultural map connecting geography, medicinal plants, and identity. This graphic proposal takes shape through a digital collage combining fungi, bones, wildlife, and wild elements to honor the legacy of Latin American healers.

Materials Foil, Glass, Ceramic, Paper, Paperboard, Card stock
Year 2026
Country Chile
Region South America
Project type Commissioned Work
Client Ximena Ureta
Art Direction and Design · Ximena UretaArt · Eliza CuetoRender · Juan Pablo Dominguez WebsiteLinkedInFilmWebsiteBehancePinterestInstagramFacebook
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