Domeniile Dealu Mare Wine Label Design by 43oz

Domeniile Dealu Mare is a collection of young wines produced in Romania’s Dealu Mare wine region. With no additional barrel ageing, the wines focus on natural freshness and fruit-forward character. The design challenge was to express these qualities through packaging that would feel vibrant and contemporary while creating a clear visual identity for the range.

Our concept draws directly from the surrounding landscape. Stylised illustrations of sunlit hills, open fields and wildflowers form the central visual element of the labels, translating the region’s natural palette into a series of distinctive compositions. Rather than relying on literal tasting notes or conventional wine imagery, the landscapes create an emotional connection between the wine and the environment that inspires it.

Each illustration has its own colour balance and atmosphere, giving individual wines a recognisable character. At the same time, a consistent label structure and shared illustration style bring the collection together as a cohesive range. The restrained use of typography ensures that the landscapes remain the focus, allowing colour, form and detail to communicate the freshness and fruitiness at the heart of the wines.

The result is a visual identity that balances clarity with expression. It gives a straightforward, fruit-driven wine collection a distinctive shelf presence without overstating its positioning, using the language of nature to convey the character of the product.