Forszt Winery Brand and Packaging Design by 43oz

Forszt Winery is a small family-run winery from Poland preparing to enter the market. For a new brand with no established visual recognition, the identity needed to do more than simply look appealing. It had to create a clear point of distinction, communicate the character of the winery and provide a consistent foundation for its products.

Our studio developed the brand identity from the ground up, including the logo and wine label design. The central idea came from a feature already present in the winery’s surroundings: a real mill located on its grounds. Rather than introducing an arbitrary graphic symbol, we chose to build the identity around something directly connected to the place and the people behind the wine. The mill became the defining element of the logo and a visual reference that gives the brand a sense of origin without relying on conventional wine imagery.

The packaging follows the same principle of clarity and restraint. A minimal layout, carefully considered typography and a distinctive colour palette create a confident shelf presence while leaving room for the product itself. The design avoids excessive ornamentation and the visual clichés often associated with craft wine, opting instead for a contemporary interpretation of the winery’s small-scale character.

For an emerging producer, consistency is especially important. The logo and labels were conceived as parts of one visual system, giving Forszt Winery a recognisable foundation that can develop alongside its portfolio. The result is an identity grounded in a real place, with a straightforward visual language and enough flexibility to support the brand as it grows.