Vicinanza Wine Range Packaging Design – Tenuta Montevitolo

Romanesque tradition, Mediterranean architecture, and contemporary elegance.

At Armoder Arte & Diseño, we developed the label design and visual identity for VICINANZA, the new red wine range (Primitivo and Rosso Puglia) from Tenuta Montevitolo.

The concept was born to bring the essence of Puglia directly to the bottle: the geometries on the label reinterpret Romanesque architecture and the region’s artisanal lattice work, while the wavy die-cut and map silhouette speak directly to the coastal landscape. A refined composition that delivers understated elegance and a striking presence on the table.

In production, meticulous attention to detail is reflected in an organic-feel cotton-textured paper, micro-perforated die-cutting, registered gold foil stamping with embossing, Braille screen-printed varnish, and debossing, giving the overall design tactile volume and dimension.

A project where art and packaging design join forces to give voice to the identity of a territory.