Armoder designs the wine range for Sognare · Tenuta Montevitolo

A creative project encompassing design, naming, and illustration for the Sognare wine range by Tenuta Montevitolo.

Sognare is an open invitation to daydream—to live in the present with the certainty that specific moments will transform into unforgettable memories. Each bottle captures the essence of a stage in life: that exact moment when we begin to choose our own path amid uncertainties, emotions, and freedom.

On each label, a different young woman symbolizes the energy of a specific moment: traveling without a set destination,feeling the ocean breeze from a balcony, or setting off with a suitcase full of dreams. The destination does not matter; what truly matters is the journey and who accompanies us along the way.

Like an emotion-filled snapshot, every sip of Sognare evokes laughter, spontaneous conversations, and that unstoppable desire to keep moving forward. These are young wines, yes, but crafted with soul, intent, and character.

Because dreaming isn’t for the naive—it’s for the brave.

Sognare is a toast to who we were, who we are, and above all, to everything that is yet to come.