Kind Earth

Kind Earth is a new Organic Vodka brand devoted to crafting inventive, flavored vodkas that elevate the everyday cocktail. The brand needed to stand out in a crowded marketplace while showcasing its strengths: quality, organic ingredients, nothing artificial, fresh taste, and a commitment to Planet Earth.

Our solution—a fresh and friendly design that communicates the brand’s personality and key messaging through color, style, and a custom bottle. The label design utilizes bright colors to clearly differentiate the flavor-driven spirits and express the natural fruit essences in each vodka. A two-piece label system makes product extension easy. The main branding takes center stage with a custom icon and wordmark executed in a woodblock printing style. The minimalist interpretation of the sun and Earth’s natural gifts come together in a memorable icon with a feel-good 70s vibe.