El Indio
Prime Fruits · October 29, 2025 1 3.6k 0
A tribute to origin.
The design of El Indio was born as an homage to the strength of the Chihuahuan countryside — a brand that honors the roots, the land, and the hands that bring every harvest to life.
From the linework to the packaging, the goal was to create an authentic identity with character and purpose: to convey pride, hard work, and legacy.
A project made with soul, from Cuauhtémoc, Chihuahua.
Branding and design by Prime.
#Branding #PackagingDesign #MadeInMexico #Balam #Prime #ManzanasElIndio
Agency: ThePrime
CCO: Charly Arias Executive account: Ileana Bravo Brand leader: Julie Houtevelts Art Director: Tony Agüero Art Director: Samir Gómez 3d artist: Stephanie Peters
Materials Carton
Year 2025
Country Mexico
Region North America
Project type Conceptual Design
Client Balam Latam
