Amity – Vegan Sleep & Calm Gummies

For the Amity packaging, an important aspect was the brand’s eco-friendly nature, which led to the development of a glue-free box. The clear patterns on the exterior reference the problems of insomnia and anxiety, while the blurred pattern on the inside symbolizes the gradual easing of these problems through the product’s use. The packaging also serves the purpose of connection, as the inside features sleep and relaxation tips, giving it an additional function.