Amore Mio Refreshing Packaging Design

Amore Mio is a ready-to-drink wine-based cocktail line developed for a dynamic, emotionally driven market segment. Our task was to create a visual identity that communicates summer energy and dolce vita while maintaining an accessible positioning without compromising perceived quality.

The design system is built on bold color differentiation and rhythmic striping inspired by Amalfi Coast beach patterns. Expressive typography and a disciplined layout ensure strong shelf visibility and cohesive brand recognition across the range. The result is a structured yet playful identity that combines commercial effectiveness with a clear and memorable visual language.