Pulse vitamin supplement

The four products of the Pulse brand – EnergyBurst, SleepEase, StressAway, and GlowUp – offer targeted solutions to the everyday challenges faced by young adults. In designing the packaging, my goal was to ensure that each function is visually distinct while maintaining a cohesive brand identity. Each vitamin has its own color palette, illustration, and icon to support quick recognition.

The box features a non-traditional opening, creating a surprising, playful unboxing experience from the very first interaction, which enhances user experience. When placed side by side, the packaging designs form a continuous wave line, visually reinforcing the brand’s message: these products are most effective when used together, as a system.