SHERBET SHAKE — HIBISCUS | Bold Energy Drink Packaging

SHERBET SHAKE is a conceptual packaging project for an energy drink and sparkling beverage made with natural hibiscus extract. It combines bold visuals with a contemporary aesthetic to create an identity that captures attention and leaves a lasting impression on consumers.

The design features a silver aluminium can, giving the product a clean, modern presence. Red, yellow, black and white are used to create strong visual contrast and convey a distinct sense of energy and vitality. At the heart of the identity is a three-dimensional hibiscus flower, combined with elements inspired by each flavour. The KICK variant blends hibiscus with chilli, delivering a literal kick of energy.

The project aims to create a cohesive experience across packaging design, visual identity, advertising photography and 3D imagery—transforming the can from a simple product into a memorable visual character.