Boulevard Punch – A beverage inspired by graffiti street art

BOULEVARD PUNCH is an energy drink inspired by graffiti and street art. Its name—meaning “the street’s punch”—evokes the impact of bold brushstrokes painted across urban walls.

The concept breaks away from the rigid, aggressive visual conventions commonly associated with energy drinks. Rather than positioning energy solely as fuel for completing tasks, BOULEVARD PUNCH celebrates it as a force for self-expression, movement and release.

The visual identity is built around overlapping brushstrokes and a bold, cohesive colour palette tailored to each flavour. Designed for a confident teenage generation, the brand speaks to those who enjoy challenging established conventions and rejecting predictable styles.

The range includes three flavours—orange, cherry and grape—each with its own distinctive visual identity. Every can contains 100 mg of caffeine, delivering a powerful and immediate boost of energy and vitality.