Uppa Club Upcycled Avocado Oil

Uppa Club presses a 100% pure avocado oil from avocados that would otherwise go to waste before reaching a table. The product had a strong sustainability story; the risk was telling it like a lecture.

We went the other way. The identity is built on lightness and attitude: a smiling logotype and an anthropomorphic avocado character that speak for a more ethical, more accessible and more fun way of thinking about food. Just Good Avos. Just Upcycled Food.

Purple, an unusual choice in a category dominated by greens, makes the bottle stand out on shelf. Serif type paired with hand-drawn lettering keeps the balance between credibility and spontaneity.

The headline sums up the tone: Calm Down! It’s Cold Pressed. No technical jargon, no guilt, just a simple and better choice for people who want to eat well and waste less.