Afrimalt Malt Drink

ABOUT

Afrimalt is a non-alcoholic malt drink sold in the UK. I redesigned its 500ml can and delivered the print-ready artwork, 3D product renders and campaign art direction.

CONCEPT

Afrimalt wanted a fresher can without losing what loyal drinkers recognise: the lions, the central star and the red-and-gold colours. The old hierarchy also made the category and product harder to read at a glance.

SOLUTION

I tightened the lions and star into a compact focal point, brightened the metallic red and gave the wordmark a cleaner white treatment, with fine radiating lines adding movement around the tall 500ml can. The front now reads Non Alcoholic, crest, Afrimalt, Malt Drink, then serving and volume, while ingredients, nutrition, barcode, QR code and recycling details are organised around the back.

RESULTS

Afrimalt has a print-ready 500ml can master, accurate 3D renders for retailer presentations and listings, and a cold-refreshment campaign look, with clear ice, water droplets and dark caramel malt, that keeps the can at the centre.