Twiss Up Ready-to-Drink Cocktails

ABOUT

Twiss Up is a UK brand of ready-to-drink cocktails. I designed the brand identity, a three-flavour can range, 3D product renders and campaign art direction.

CONCEPT

Twiss Up’s cocktails use unusual two-spirit recipes, so each can had to explain its pairing quickly while still feeling fun and premium. Three very different flavours also needed to look like one family on shelf and online.

SOLUTION

White creates a premium shared canvas, while illustrated fruit, energetic colour and playful names set the flavours apart. Lippy Lemon uses green and yellow, Cheeky Cherry rich red, and Punchy Passion orange and purple, all around one repeatable central label. That label gives the logo, product name, spirit pairing and 7% ABV the same reading order on every can: vodka and rum, cognac and rum, tequila and rum. The “Find Your Magic” line adds a brand asset beyond the product names.

RESULTS

Twiss Up has a three-can range that reads as one family, plus 3D renders, cocktail serves, chilled range shots, ingredient compositions and lifestyle images ready for retail, hospitality, e-commerce and social.