Mavé Soda-Pop Water
ABOUT
Mavé Soda-Pop Water is a zero-sugar sparkling water from the United States, with a hint of classic American soda flavours. I designed the logo, brand identity, four-flavour can range, print-ready artwork, 3D product renders and website.
CONCEPT
The brief was pure nostalgia: a range that feels like it came from an old soda fountain, not a modern brand wearing a vintage filter, yet sits naturally on a modern shelf and online.
SOLUTION
The answer was the barber-pole stripe. It wraps every can diagonally, borrowing the energy of mid-century soda signage and candy stripes. A flowing script logotype, set inside a cream oval, carries the feel of a hand-painted soda fountain sign. “Zero sugars, zero sweeteners” runs along the curve of the oval, so the health message is clear without breaking the retro look.
RESULTS
One can structure carries the whole range. The cream base and slate blue stay fixed, while each flavour brings its own stripe colour: orange for Root Beer, red for Cola and green for Citrus Soda. A new flavour only needs a new stripe. The same stripes, script logo and cream palette carry across the website, e-commerce listings and social, so the brand looks the same in the hand and on screen.
