Chiquilla Soul Cava
Packaging & Brand Design for Chiquilla Soul: Spanish Soul for a Distinctive Cava
A Soul with Unique Character
THE CHALLENGE
The client’s challenge was to create a food and beverage brand with an iconic visual identity, capable of succeeding in the domestic market and, above all, establishing a strong international presence while conveying its Spanish character without resorting to clichés.
As the first product under the Chiquilla Soul brand, we started with a range of high-quality Extremaduran Cavas, positioned firmly in the premium segment.
To achieve this, we created a fashion-forward, elegant visual identity: a brand with the potential to set trends, breaking away from the more traditional visual codes of the sector. Chiquilla Soul stands out through its Spanish soul, expressed in a subtle and sophisticated way, without relying on commonplace visual references.
The visual identity is built around a clean, minimalist aesthetic in which colour becomes the key differentiating element.
The result is a contemporary, distinctive and highly characterful brand image, designed to make a strong impression both on the shelf and in international markets.
