Orumia – The Gold of the Earth
Orumia: The Gold of the Earth. Premium Naming, Branding & Packaging
The Challenge
Our client approached Al Margen Branding & Packaging with an exciting ambition: to create a new premium food brand from scratch, designed to be marketed through Amazon. The goal was to develop an umbrella brand capable of endorsing products across different categories, launching into the market with two organic gems: Avocado Oil and Apple Cider Vinegar.
Strategy & Naming: “The Gold of the Earth”
The first step was to give the project its soul through the creation of its brand name. We developed Orumia, a sophisticated neologism that combines the word “Gold” (a clear reference to avocado oil and the exceptional quality of its raw ingredients) with an organic, feminine-sounding ending.
Orumia was conceived as a fluid, elegant brand with a deep connection to nature.
