Ölivenz Extra Virgin Olive oil

Brand and Packaging Design for Ölivenz: The Soul of a Unique MediterraneanTHE CHALLENGE: BRINGING TUNISIAN OLIVE OIL TO THE EUROPEAN MARKET

When the client approached us with Ölivenz, the objective was clear: to build an extra virgin olive oil (EVOO) brand from the ground up, capable of competing and standing out in the demanding European market.

To achieve this, we needed to communicate the product’s exceptional quality and Tunisian origins while using visual codes that would naturally resonate with the aesthetics and expectations of international consumers.

The brand launches with a range of three varieties — Chetoui, Chamlali and Coupage — perfectly capturing the richness and diversity of Tunisia’s olive-growing heritage. In such a competitive sector, we knew that standing out on the shelf would require thoughtful design capable of supporting a premium positioning.

THE CHALLENGE: VISUAL IDENTITY – TRADITION WITHOUT THE CLICHÉS

At Al Margen, we opted for a contemporary, clean and highly sophisticated visual identity. We deliberately moved away from the clichés and folkloric or predictable visual elements that tend to dominate the olive oil sector.

Our aim was to celebrate the brand’s Tunisian roots through a contemporary lens. This allowed us to create an elegant and distinctive visual language in which traditional heritage and Mediterranean character coexist in perfect balance.

The result is packaging that conveys quality at first glance, designed to open doors to new international markets.