Pepraska Sparkling Water – Zero Sugar

PEPRASKA is a contemporary sugar-free sparkling water brand created specifically for health-conscious consumers who refuse to compromise on bold, refreshing taste. This project showcases a complete visual identity launch, where the packaging strategy balances luxurious black tones symbolizing the product’s sugar-free nature with vibrant contrasting color waves that represent each flavor. Bright yellow reflects lemonade, deep red represents strawberry, vivid blue captures blueberry, fresh green embodies mint, and warm orange highlights orange flavor. The bold vertical PEPRASKA logotype commands a strong shelf presence, giving the brand a confident and modern visual impact.