Waves of Vitality: Flavored Water Design and Bitters

We built the design of the new PSYZH lines around the image of energy. This is how a system was born where each new product sounds fresh, yet remains part of the same family.

A vibrant fruit, a boost to vitality, together with PSYZH mineral water, creates a boost of energy for the entire day. The image of energy waves echoes the water’s current design. The center of the label features a juicy fruit, from which dynamic gradient circles radiate.