PIX Coffee: a good day starts with good coffee

Tasty Coffee decided to create a separate brand with a narrower product range and a easy price for marketplaces. At the same time, they maintained the coffee quality at the specialty level. Ohmybrand was entrusted with developing the brand platform and packaging.

In everyday life, we notice small signals and hints from the universe that set the mood for the whole day: identical numbers on the clock, a good omen on the way to work, or perfectly brewed coffee in the morning. PIX Coffee becomes such a sign in the literal sense. The exclamation mark on the packaging says: the day will start well!

PIX sales began in late summer, with Ozon chosen as the first platform for launch. Initially, buyers were cautious about the new brand, but once the first reviews appeared, its popularity began to grow rapidly. In September alone, more than 7,000 packs were sold, with an average customer rating of 4.8 out of 5.