Delicious all year round: seasonal limited‑edition “Pyaterochka

Delicious all year round: seasonal limited‑edition “PyaterochkaDelicious all year round: seasonal limited‑edition “PyaterochkaDelicious all year round: seasonal limited‑edition “PyaterochkaDelicious all year round: seasonal limited‑edition “PyaterochkaDelicious all year round: seasonal limited‑edition “PyaterochkaDelicious all year round: seasonal limited‑edition “PyaterochkaDelicious all year round: seasonal limited‑edition “PyaterochkaDelicious all year round: seasonal limited‑edition “PyaterochkaDelicious all year round: seasonal limited‑edition “PyaterochkaDelicious all year round: seasonal limited‑edition “Pyaterochka

The audience of “Pyaterochka Cafe” is accustomed to the basic range of ready meals. To refresh interest, provide an additional incentive to buy, and draw attention to the shelf, it was necessary to come up with an unconventional design for the seasonal lines. X5 turned to Ohmybrand with this task.

Materials Carton, Plastic, Polymer, Polyethylene, Film
Year 2026
Country Russian Federation
Region Europe
Project type Commissioned Work
Client X5
Creative Director · Alexandra PershinaCreative Director · Nadezhda ParshinaSenior Designer · Anastasia PanarinaDesigner · Daria Ioanna Galimskaya, Margarita AkimovaProject Manager · Natalya Kirutenko, Anton Nazarov WebsiteFilmBehanceInstagramFacebook
FoodSoup

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