Miaumi: samurai on guard of freshness

The Miaumi (Supremo) brand team, the producer of super-premium cat litter, reached out to Ohmybrand. Miaumi lacked key visual elements (key visuals) necessary to unite all advertising materials, as well as a tagline that would clearly convey the brand’s main message and help stand out from competitors.

Tasks:

Create a memorable mascot that helps with litter box cleaning, so that the owner has more time to spend with their pet.

Create an association with cleanliness, come up with a catchy and memorable visual to stand out, avoiding traditional techniques or direct associations with competitors in the visual. Simplify communication.

In the key visual, preserve and reflect the brand’s values: lightness and modernity.

Adapt the key visual for different media: for window displays, cars, sticker packs, and more.